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Colleges are buying .xxx domains

Now that .xxx domains exist, colleges are buying them, and not for the fun reasons (obviously). In an attempt to prevent any embarrassing Google mix-ups and trademark disasters, a number of colleges have purchased the domains.

Wash U and Mizzou are among the schools that have bought their .xxx domains, reports the St. Louis Post-Dispatch:

In what amounts to a defensive maneuver, schools across the nation are snapping up the .xxx domain names that match their federally registered trademarks. It’s simply a matter of trying to keep them out of the wrong hands.

“We don’t want someone coming across our trademark on a porn site. God only knows what they’d come up with,” said Terry Robb, director of information technology at the University of Missouri-Columbia, which also has registered missouri.xxx and missouritigers.xxx.

Other states’ schools like North Carolina (Duke and UNC) and Tennessee (UT and Vanderbilt) have also opted for buying the .xxx domains.

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