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Evergreen State to beef up its ‘marketing and branding’ efforts

Evergreen State College, which arguably has the worst reputation in America right now, is advertising a “Marketing and Branding Fellowship” position.

With an employment start date of “ASAP,” the position pays up to $15 an hour and is targeted to upperclassmen business majors, according to screenshots of the position advertisement obtained by The College Fix. 

The fellowship was made possible thanks to “the generous support” of two Evergreen alumni, it adds.

The job posting goes on to note:

Since Summer 2016, Evergreen has been in the process of implementing a major college marketing and branding effort with a Washington DC-based firm. This position supports Evergreen’s executive-level Branding Leadership Group in completion of the work and serves as a liaison with the project’s contractor. Work as assigned may include: (1) support for coordination of events and conversations associated with Evergreen stakeholders (students, parents, alumni, donors, staff, faculty, community members, and more), (2) support for emerging materials and data management, (3) input associated with implementation of the messaging architecture and newly created Brand Style Guide, (4) support for executing the refreshed Brand’s look and feel as prescribed by the contractor, (5) and support for identity development, media planning, advertising, and more.

Hopefully the Office of Marketing and Communications, which is overseeing the position, will receive some solid applications. They certainly need someone strong and capable in this position, it’s going to be an uphill battle restoring this institution’s shattered image.

MORE: Do not forget what happened at Evergreen State College last year

MORE: Evergreen State president: ‘slight decline’ in enrollment after this year’s insanity

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About the Author
Fix Editor
Jennifer Kabbany is editor of The College Fix. She previously worked as a daily newspaper reporter and columnist for a decade in Southern California, and prior to that held editorial positions at The Weekly Standard, Washington Times and FrontPageMagazine. She is also a Robert Novak Journalism Fellowship recipient and has contributed to National Review.

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