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Student-founded firm pushes pills instead of paper

When Greg Waldstreicher was looking for an e-prescribing application to help his father keep better track of his medications, he said he found the available systems to be “convoluted and expensive.”

So he developed his own.

Waldstreicher, a senior accounting major in the university’s Hinman CEOs program, is now one of five finalists for Entrepreneur Magazine’s College Entrepreneur of 2010 award for the DoseSpot company he co-founded with a friend last year.

In theory, e-prescribing makes it possible for doctors to send clear, type-written prescription orders directly to a patient’s pharmacy over the Internet, Waldstreicher said. But, he said, many existing programs are riddled with long lists of drugs and require too many steps, making them inconvenient and time-consuming to fill out.

Waldstreicher — with New York University senior Gideon Platt, a high school friend — envisioned a “lower cost, friendly user-interface” in which users simply “type the first few letters of a drug, for example, ‘Lip’ for ‘Lipitor’ and all the drugs with ‘Lip’ will come up,” he said.

“Our company slogan is ‘click, click, prescribe,’” Waldstreicher said.

Read the full story at the Maryland Diamondback.

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