North Dakota Nickname Dispute Settled, For Now

by Blake Baxter - Eureka College on June 26, 2012

The nickname controversy in North Dakota has been steadily intensifying throughout 2012, but has now come to an apparent end after a statewide vote on the issue. The University of North Dakota’s moniker, “the Fighting Sioux,” will be retired per the wishes of 68% of voters.

The vote over this decade-long dispute was preceded by threats of sanctions from the NCAA, state laws both in favor of and opposing the nickname, lawsuits, and finally, the petition that prompted the vote itself.

At different times, the NCAA, the North Dakota State Legislature, the North Dakota State Supreme Court, the North Dakota State Board of Higher of Education, the UND Alumni Association and Foundation, The Spirit Lake Committee for Understanding and Respect, and the Standing Rock Tribal Council have all attempted to decide the fate of the university caught in the middle.

Traces of irony can be found in the present reality of the situation. Despite the complicated laboring of countless powerful bodies and institutions, the conclusion was decided based on the simplest of denominators: cost.

The cost of saving the nickname proved to be too high for the citizens of the state. For them, the debate didn’t come down to the moral dilemma weighing declarations of “pride, honor and respect” vs. accusations of being “offensive and abusive”. It came down to dollars and cents.

The overwrought controversy consumed $46,000 from the taxpayers. Tim O’Keefe, the UND Alumni Association and Foundation executive vice president and CEO, was once an ardent nickname supporter, but has since switched sides due to the strains that the battle has put on every party involved.

“This is a political matter with no celebration,” O’Keefe told the Associated Press.

“Too many relationships have been tested by the debate, and we now need to come together to advance the tremendous growth and potential of UND as a world-class institution,” O’Keefe said in a statement following the vote.

The university will gladly attempt to move on as something other than “the Sioux” for the first time since the 1930s. The controversy has taken its toll on the athletic department. It has been struggling to schedule and recruit due to the limitations of having the contentious nickname deemed “offensive and abusive” by the NCAA. However, the nickname supporters made it clear even before the vote that they won’t rest until they are satisfied. They are in the process of collecting signatures for a November ballot to preserve the “Fighting Sioux” moniker by state constitutional amendment.

Prior to the vote, the nickname supporters thought that the vote would be close and were hopeful that it would swing in favor to protect the American principle of freedom of expression. Instead, democracy did them in.

Fix Contributor Blake Baxter is a student at Eureka College.

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  • Old Soldier

    Another “win” for political correctness. I’m sure the entire Sioux will feel so much better about themselves when the UND football is no longer bearing the name of “Fighting Sioux.” The good people of N.D. will also feel good about themselves for being so “sensitive.” And the bureaucrats at the NCAA will look around for another scalp to collect. Sorry if that’s offensive…NOT! But what name will they choose now? How about the “US Cavalry,” since those guys actually won the Indian wars?

  • Patchy

    Team names are just that – nicknames. The age of marketing and trademark lawyers has convinced far too many that they are permanent but many names were simply the product of newspaper writers’ imaginations.

    The point is that the school and the NCAA can do what they like in their PC ivory towers but why should anyone else observe the new name? Students, fans, alumni, and anyone else not officially connected should continue to use the Sioux name and watch the ‘educators’ stamp their little feet. Sioux merchandise should be sold wherever and whenever possible. After all, if the school wants no association with the name they have no claim on the Sioux logo/trademark – and if they protest, they are hypocrites.

  • John Marston

    I constantly hear about the evils of “bullying” from all the way up the the President, but here a university and a whole state have been bullied into changing something they did not want to change. The university should just refuse to pick a new name in protest – watch and listen to commentators squirm when they try to describe the “no name” Univ of N Dakota teams – they will in most case have to bring up that they were “formerly the Fighting Sioux”.