Nick Baumgardner writes for M Live:
Remember all those crazy Adidas uniform combinations Michigan wore over the past year?
The Outback Bowl football jerseys with non-readable numbers in the Florida sun?
The nearly neon look the men’s basketball team wore during its 2013 Final Four season?
While a few of those looks may have been hard on the eyes, Michigan strapped those jerseys, pants and shorts on their student-athletes with little hesitation. And, for good reason.
According to a study done by the Portland Business Journal, Michigan’s contract with Adidas (which is currently set to expire in 2016) is the most lucrative public apparel deal in the country. Yes, more than Oregon’s flashy contractual arrangement with Nike…
Per the study, Michigan currently receives a total of $8.2 million annually from Adidas stemming from the contract signed in 2007 between the two parties…
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