FIX EXCLUSIVES
Key Takeaways
- College Fix editor Gabrielle Temaat sat down with University of Tennessee Professor Matthew Pittman to discuss his viral skit, where he playfully canceled class in response to the news of Taylor Swift and Travis Kelce’s engagement.
- Pittman said the video became a powerful case study for his social media class, illustrating media literacy, misinformation, and confirmation bias. Viewers projected their biases onto the skit, with many believing it was real.
- The professor said he created the skit to teach students about social media dynamics, including analytics, audience engagement, and timing.
